Smooth as Silk with an Intense Colour Payoff

When it comes to lipstick, a girl can never have too many. Whether it’s the lifelong search for the perfect MLBB (My Lips But Better) lipstick, a true pink shade, a color that’s on the less ordinary end of the spectrum, or a classic red, it’s always a challenge to track down the right color in the right formula.

Understanding the challenges that come with finding the perfect lipstick, Laneige is introducing its new Silk Intense Lipstick, in an improved formula and a wider color spectrum. The new Laneige Silk Intense Lipstick comes in diverse palette of 30 vivid shades, ranging from pinks, nudes, corals and reds to less conventional colors. Each of these colors are rich and vibrant, with an intense color payoff.

Of the 30 shades available, two shades belong to a more unique color family – Exotic Yellow and Forest Fantasy. The yellow and purplish grey lipsticks can be used with any of the other colors as a mixer to create a different shade. With these two colors used as a mixer, the Silk Intense Lipstick comes in 30 base shades and can be combined to create up to 90 different color blends.

The upgraded formula of the Silk Intense Lipstick gives it a soft and silky texture that allows for smooth application following the shape of the lips. The lipstick wears comfortably all day long because of its moistness and consistency. Without compromising on its intense color, the Silk Intense Lipstick is formulated to feel soft and comfortable on the lips.

The lipstick is packaged in a sleek and simple tube, with sparkling elements. The packaging’s white color contrasts against its silver to give it a ‘sparkling edge’ reminiscent of Laneige’s Sparkling Beauty image.

The new Laneige Silk Intense Lipstick has three key components that lends to its rich shades and silky texture:

  1. Ultra Micronized Pigment (UMP)
    The Silk Intense Lipstick represents the first application of Ultra Micronized Pigment (UMP) technology in Laneige products. The UMP technology creates a more vivid and strong color expression than the original pigment. With just one application, this lipstick shows a 20% increase in intensity in its color.
  2. Multi-Layered White (MLW)
    The Multi-Layered White (MLW) technology enhances the lipstick’s brightness as compared with the original white pigment. The MLW technology acts as a multi-layered structure that allows a variety of light to reflect according to the angle. This results in a lipstick with more dimension to its color expression.
  3. Luxurious Fabric-like Texture
    One of the ingredients in the new Silk Intense Lipstick is a raw material called Branced Copolymer, which gives the lipstick its rich and luxurious formula. This raw material was recreated based on Micro Flannel in luxury fabric such as silk and velvet. The Branched Copolymer functions to give the lipstick its soft texture that fits tightly against the lips.

All 30 shades of the new Laneige Silk Intense Lipstick will be launched at all LANEIGE beauty counters and boutiques nationwide starting March 2017, retailing at RM85 each.



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