Everyone loves a GALifornia girl!
Welcome to GALifornia
GALifornia embodies the warm sunshine & free-spirited Cali vibe.. from the name (gal + California) to the fun, girly packaging. “The artwork was inspired by vintage 1970s California surfer girls,”says Hannah Mallot Creative Director at Benefit Cosmetics.The surface of the powder is embossed with a solar design.. it’s literally sunshine in a box!
West Coast, Best Coast
In 1976, during the summer of love, twin sisters Jean & Jane Ford moved from Indiana to California in search for a new adventure. San Francisco was the hub of California’s free thinking, female empowered hippy movement and it was calling their name. So they opened a makeup boutique in San Francisco’s Mission District. Benefit Cosmetics was born.. a place where goodtime gals “fake it ‘til they make it” and “laughter is the best cosmetic!”
Benefit’s NEW GALifornia golden pink blusher is part sun, pure fun! It blends bright pink with shimmering gold, capturing the warm glow of California sunshine in a box. The signature GALifornia Dreamin’ scent features notes of pink grapefruit & vanilla. Comes complete with a custom rounded blush brush for soft, diffused application.