The Art of Beauty – Eleanor

Sasa Malaysia recently launched the all new exclusive cosmetics brand Eleanor that are inspired, affected and stimulated by art here at Botanica + Co, on the 9th January. With the concept of “being Beautiful never goes out of Art”, Eleanor is designed to integrate “makeup” with “art aesthetics” and introduces a brand new cosmetic experience to women combining the both.

The two items that really caught my attention were the iconic Eleanor foundations and lipsticks. Encased in highly detailed glass bottles and jars, were the creamy, silky smooth Miracle Key Foundation. The Miracle Key Satin & Sheer lipstick cases had a unique vintage vibe, like something out of a Cinderella movie.

The venue was decorated with lovely flowers and whimsical touches that embody the brand’s fairytale aesthetic. My favorite element about the launch was how beautifully decorated and aesthetically beautiful the whole venue set up was. It really felt like we were in a fairytale secret garden amongst the lush greenery and flora.

Eleanor believes that every woman’s inner thirst for beauty breeds art. With this belief and the inspiration by art, the brand created beauty products to help women transform to be a muse of charm, and unveils their inner artistic sense to craft their own beauty.

True to its concept during the event, to tie in with the beauty is Art, guests were treated to a special fashion illustration using Eleanor lipstick and a customization of floral arrangement.

During the event, Sasa was able to have both the talented Emily Chan and Jasmine Suraya in sharing on their favorite make-up looks by using Eleanor products. Emily Chan shared her favorite products from Eleanor for a soft and demure day look perfect for work, a date or just catch up with your favorite girl pals. While Jasmine shared on her favorite look with Eleanor for the perfect night look.

Eleanor products are made in Japan and authorized for retailing by the Japan government. With the availability of the full complete range of makeup products and selected skincare items, the brand brings women with an all rounded and distinctive beauty experience. It was great meeting influencer & media friends at the event. I also ended up meeting and making new friends! (Hi Sheryl! – pic of us below)

Eleanor made it debut to shoppers in June 2017 with it’s exclusive launch in Sasa Hong Kong and up now it is made available here in Sasa Malaysia across selected 20 stores nationwide. Eleanor is an exclusive brand in Sasa.


This 2-in-1 compact powder foundation glides easily over skin to provide a flawless, natural matte finish. Can be used as a foundation for medium, adjustable coverage or as a finishing powder over foundation for matte and perfect skin.

Available in three tones 01 Bright, 02 Natural, and 03 Healthy.

BROW SHAPER RM 95 /0.25g

This brow shaper has a retractable pencil tip on one end to to shape, define and fill in your brows for a natural polished look while the other end features a brush for brow grooming. It fills in bald spots by adding dimension to fine brow hairs, making them look uniformly dense in one easy step.

Available in 2 colors 01 Dark brown, and 03 Dark Grey.


The Miracle Key Satin Lipstick delivers intense colors and a semi matte finish for an immediate true-to-color result. It makes your lips instantly polish with rich and full coverage! Wear alone or pair with The Miracle Key Lip Gloss for extra shine and glam. Color stays fresh for long hours.

Available in 7 colors 01 Kisses No More, 02 Congo Pink, 03 Dusty Rose, 04 Retro Girl, 05 My Valentine, 06 Friday Savory, and 07 Secret Love.


The Miracle Key Creamy Lip Gloss has an addictively creamy texture and a gorgeous, high-shine finish. Delivers intense color and brilliance with its nourishing high performance formula that provides unstoppable wear and shine like coats of lacquer.

Available in 08 colors, 01 Candy Plum, 02 Pomme Rouge, 03 Peruvian Coast, 03 Love Affair, 04 Love Affair, 05 Taio Spice, 06 Aosta Valley, 07 Strawberrie Sherbet, and 08 My Leisure.


Check your make-up on the go with this elegant silver-plated mirror from Eleanor. It features the brand’s signature pattern tie detailing across the front of the flip closure – and is held in an elegant base.

For more information on Eleanor, please visit:
IG: https://www.instagram.com/eleanor.world/
Website: http://eleanor.world

For more information on Sasa, please visit:
Eleanor products are available in selected Sasa boutiques such as Pavilion, One Utama, Lot 10, Setia City Mall, IOI City Mall, Selectiv @ Sunway Putra Mall and others.

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