“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”
The Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honorable Datuk Haji Abdul Karim Rahman Hamzah unveiled the Visit Sarawak year logo on the 16th of October, 2018. The logo will be the anchor emblem for the Visit Sarawak campaign. The logo was designed to connote fun and friendliness and represents the aspirations of the campaign.
“The tagline, ‘More to Discover’ underscores Sarawak Tourism Board’s strategy to position Sarawak as a plethora of culture, adventure, nature, food, and festivals (CANFF) not found anywhere else in the world, and ready to be discovered,” said Abdul Karim.
Comprising seven colors in curled script, the red and yellow represent Sarawak’s flag while orange represents the strong spirit and vibrant energy of the different ethnic communities in Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife, and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.
The uniqueness of the logo is augmented by the hornbill, which replaces the letter ‘A’ representing Sarawak’s moniker, ‘Bumi Kenyalang’, or ‘Land of the Hornbills’ that Sarawak has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.
The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.
Sarawak is home to 37 national parks, 14 nature reserves, 5 wildlife sanctuaries, including dozens of attractions and activities. The world’s largest flower, also known as the Rafflesia are abundantly found in the lush, untouched rainforests of Sarawak.
It is a destination for all ages, especially those who love nature and adventure. The campaign will open up business opportunities for those who love adventure and business as Sarawak offers it all. Aside from that, Sarawak will also focus on sports tourism by bringing more international tournaments and events to Sarawak. Some of these events include the Sarawak Regatta and the Borneo International Kite Festival.
Apart from that, Sarawak is also home to international music festivals such as the Rainforest Music Festival in Kuching & the Borneo Jazz Festival in Miri.
The newly appointed STB chief executive officer Sharzede Salleh Askor said that the digital platform will be a large part of their campaign. Besides creating content on digital platforms to reach out to our markets, they are also in the midst of developing a mobile app which will anchor the discovery process for all visitors.
The ‘Visit Sarawak’ campaign is meant to put Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.
Award-winning Sarawakian songstress, Dayang Nurfaizah graced the event by performing a number of songs; as well as performances by Tuku Kame, an award-winning world music band which has conducted global tours.
Sarawak themed refreshments were served which included, Sarawak Laksa, Ayam Pansuh, Umai amongst other favorite local delicacies.